The Weir Group PLC

  • 2018-18345

    Posted Date 1 month ago(4/23/2018 6:11 PM)
    Digital Marketing and Communications Specialist
    Job Location
    Shift Schedule
    Manages Others
  • Company Profiles

    Weir has been in business since 1871 and our sustainability and success has been built on attracting, retaining, and developing exceptional people.


    As a global company, employing around 15,000 people in over 70 countries, we reflect the diversity of our customers in the diversity of our people and ensure everyone is given the opportunity to flourish regardless of their gender, race, beliefs or background.


    Weir is an inclusive and innovative organisation where you can be your authentic self. We continually develop our talent and diversity of thought to keep our business relevant, innovative and successful for the future.


    Enabling our people to unleash their full potential is central to ‘We are Weir’, our vision, mission, and strategic priorities. We aim to be the most admired engineering business in our markets and we'll achieve that ambition by being the employer of choice in our markets.


    We offer a wide range of career opportunities across a variety of technical and business roles in engineering, manufacturing and service locations worldwide.


    Business Need / Purpose of Role

    As Digital Marketing & Communications Specialist you will be reporting to the Regional Marketing and Communications Manager providing input and assistance in the development and execution of digital marketing strategies for our range of brands across North America.

    The key responsibilities of the Digital Marketing & Communications Specialist will include the development and implementation of communications, campaigns, social media content, press releases, and blogs, as well as managing website content and other digital channels.


    The role will require some domestic and international travel.

    Objectives & Measurement - Key Responsibilities

    Key responsibilities will include the following:

    • Coordinates the creation and production of marketing materials
    • Collaborates with cross-functional teams – from divisional marketing, sales and engineering to product management and legal – to produce effective marketing materials
    • Writes copy for blogs, press releases, articles and/or other marketing communications
    • Creates social media content
    • Maintains customer database and generates internal database information, such as lists and counts for direct marketing projects
    • Compiles and produces Sales & Marketing reports through the CRM
    • Tracks, collates, and maintains inventory of marketing materials on Sales & Marketing online toolkit
    • Coordinates with and manages agency partners
    • Finds and implements new social strategies, tool and tactics as they develop
    • Develops and evaluates effective benchmarks to measure the impact of digital marketing campaigns
    • Conducts market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, market opportunities, or competitor performance

    Makes recommendations to managers that will help maintain campaign objectives

    Job Knowledge / Education and Qualifications

    To be successful in this role, you will possess:

    • Excellent copywriting skills
    • Experience in writing, editing and proofing content
    • Experience with Google analytics and Social media platforms highly regarded
    • Passion for online marketing
    • Tertiary qualifications in Marketing, Communications or Journalism
    • Customer orientation and the ability to build strong relationships with key stakeholders
    • Excellent organization and time management skills
    • Attention to detail and persistence to see projects and tasks through to completion


    Education and/or Experience:            

    Bachelor’s degree from an accredited university focused communications, marketing, or media. Minimum 1+ years of corporate experience, including content creation, social media and Google analytics management.


    Language Skills:

    Exceptional professional communication skills, including but not limited to verbal and written communication required. Ability to write, edit and proof technical papers, blogs and articles. Ability to effectively present information and respond to questions from groups of managers, clients, and customers.



    Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. Ability to create and analyze various statistical data and reports.

    Reasoning Ability:

    Independently solve problems, and deal with a variety of ambiguous situations. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

    Computer Skills:

    Experience with digital creative programming, including Photoshop and InDesign a plus. Experience with Microsoft office products, including Word, Excel, and PowerPoint required.


    Certificates, Licenses, Registrations:

    Requires a valid driver’s license.

    Physical Demands:

    While performing the duties of this job, the employee is regularly required to sit, talk, hear, and use hands to finger, handle, or feel. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand or walk.


    The employee is occasionally required to lift up to ten pounds. Specific vision abilities required by this job include close and distance vision.


    Work Environment:

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job within a general office environment. Limited exposure to noise, fumes, and temperature changes when working in the manufacturing areas. The noise level in the office environment is usually moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Core Competencies

    Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.

    Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.

    Motivation - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; takes calculated risks to accomplish goals.

    Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan.

    Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.

    Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.

    Professionalism - Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.


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